Mira Informatics

This page contains answers to common questions handled by our support staff, along with some tips and tricks that we have found useful and presented here as questions.

What is Search Engine Optimization?

Search Engine Optimization is popularly called as SEO and can be explained as

"A process of finding out the best keywords for any particular web site and by putting proper tags in place and using the web site along with other off-page work making that web site attain a higher position in the search engine result pages (popularly known as SERPs) for those selected words."

Although the exact calculations used by the search engines are kept secret and varies from Search Engine to Search Engine, there is lot of knowledge and observations in this field from thousands of webmasters worldwide who keep studying and sharing their experience.

SEO could also be said to be a branch of online marketing. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines which indeed would result in more target visitors to your website.

SEO is a non ending running race in which each web master has to keep pulling to stay marked and not being familiar with SEO and not applying it compared to actually doing the right things can make a huge difference in terms of SERP which would affect the visitors to your web site.